Mark Hines | baxtr
In This Episode
In this episode of the Veterinary Innovation Podcast, Shawn Wilkie and Dr. Ivan Zak are joined by Mark Hines, co-founder of baxtr, to discuss how subscription-based wellness plans can help independent veterinary clinics modernize their operations and improve access to care. With a background in building successful healthcare subscription platforms, Mark shares how his team developed baxtr to address core challenges in veterinary practices, like unstable revenue, heavy administrative tasks, and limited access to preventive care.
Mark introduces baxtr’s Monthly Payment Guarantee (MPG), a unique feature that ensures clinics receive a full year of payments even if clients miss installments. The software also automates failed payment follow-ups, notifications, and plan management, helping reduce clinic workload and financial uncertainty. By offering predictable monthly pricing and empowering clinics to fully customize their care plans, baxtr supports both client satisfaction and long-term clinic success.
Learn more about baxtr.
Mark Hines recommends Youtube – What Being a Veterinarian Really Takes | Melanie Bowden, DVM | TEDxCoeurdalene.
Topics Covered
- Wellness plan automation
- Preventive care compliance
- Reducing client cost barriers