Guilherme Coelho | Maven Pet
In This Episode
In this episode of the Veterinary Innovation Podcast, Shawn Wilkie and Dr. Ivan Zak welcome Guilherme Coelho, the Co-founder and CEO of Maven Pet, to explore how AI and wearable technology are creating a new model for continuous pet health monitoring.
Guilherme shares how Maven has evolved over the last two and a half years from a veterinarian-focused remote patient monitoring solution into a consumer-driven platform used by thousands of pet owners. At the center of Maven’s approach is a wearable sensor attached to a pet’s collar, combined with a mobile app that captures symptoms, medications, food changes, vet visits, and more. Together, these inputs allow Maven to create a personalized, data-rich profile — what the company calls a “digital paw print” — for every pet.
The conversation also touches on a significant market shift: while Maven began as a tool for veterinarians to extend care, it has evolved into a consumer-led platform where pet parents are now bringing 24/7 health data back to their clinics to help guide treatment plans for chronic conditions.
Whether you are interested in wearable health technology, AI-powered pet care, or the future of veterinary-client collaboration, this episode offers a thoughtful and practical view of where the industry is heading.
Learn more about Maven Pet.
Guilherme recommends the Youtube – Head of Growth (Anthropic): Anthropic is automating its own growth for insights into rapid AI scaling.
Topics Discussed:
- Proactive Pet Health Monitoring
- The Role of Clinically Validated Vitals in Pet Wearables
- The Future of Pet Wearables