Heather Moore | PetCentric Health
In This Episode
In this episode of the Veterinary Innovation Podcast, Shawn Wilkie and Dr. Ivan Zak are joined by Heather Moore, Founder and CEO of PetCentric Health, to discuss how modern subscription models can make veterinary care more affordable while helping practices build stronger client relationships and predictable revenue.
Heather explains why traditional wellness plans, insurance, and credit-based payment options don’t always meet pet owners’ needs. She introduces a more flexible approach that combines preventive care with spending allowances for sick visits, diagnostics, medications, and chronic conditions. These benefits are available from day one, and unused funds can roll over into future years.
The conversation explores how subscription care works alongside insurance and other financing options, encourages regular veterinary visits, and helps practices improve client retention and recurring revenue.
Heather also discusses why veterinary teams should take a more active role in helping pet owners navigate the cost of care, rather than simply presenting payment options.
Learn more about PetCentric Health.
Heather Moore recommends “The Calamity Club: A Novel” by Kathryn Stockett for an inspiring and energizing look at how collective determination can overcome steep odds.
Topics Discussed:
- The pet care affordability gap
- Subscription care vs. payment plans
- Where wellness plans fall short
- Financial conversations in clinic