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James Merchant | ClinicWise

James Merchant

This episode is sponsored by Talkatoo.

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In This Episode

In this episode of the Veterinary Innovation Podcast, hosts Shawn Wilkie and Dr. Ivan Zak speak with James Merchant, co-founder of ClinicWise, about how veterinary clinics can reclaim time, reduce burnout, and radically improve client communication through smart automation.

Drawing on a lifetime of experience in the veterinary world and a background in software strategy, James shares how ClinicWise evolved from a simple chatbot to a deeply integrated, AI-powered platform that automates appointment bookings, client education, and pre- and post-visit workflows.

You will discover how even small practices can save several hours per week by eliminating repetitive admin tasks, and why pet owners are responding positively to 24/7, personalized digital communication. Whether you’re tech-curious or already deep in the weeds of practice software, this episode offers valuable insight into the future of veterinary client communication.

Learn more about ClinicWise.
James Merchant recommends “Endurance: Shackleton’s Incredible Voyage“ by Alfred Lansing.

Topics Covered

  • AI-enhanced client communication
  • Top use cases of ClinicWise
  • KPI shifts to expect