Bruce Truman | BLT Consulting


In This Episode

According to reports from VHMA and Covetris, new patients visiting the traditional veterinary clinic have been down every quarter over the past four years, yet there are more pets than ever before. What is happening to this volume of potential clients?

This week on the Veterinary Innovation Podcast, Shawn and Ivan are joined by Bruce Truman, the Vice President of Sales and Marketing at Babelbark, to discuss how clinics need to adopt new technologies to stay relevant, why transparent pricing is increasingly vital, and the necessity of being pet-centric instead of being practice-centric.

Topics Covered

  • The Adoption of Technology in Veterinary Medicine
  • Transparent Pricing Models
  • Driving Engagement with Clients