Dr. Rory Lubold | Paion Vet


In This Episode

The notion of a subscription model has exploded over the past fifteen years, with companies from Adobe to Netflix taking advantage of products-as-services. However, can this model be applied to veterinary medicine, and what would it look like?

This week on the Veterinary Innovation Podcast, Shawn and Ivan are joined by Dr. Rory Lubold, the founder of the Paion Veterinary Group, to chat about relationship-based medicine, the challenges in getting the subscription model just right, and the business considerations of offering a subscription.

Topics Covered

  • Relationship-Based Medicine
  • Applying a Subscription Model to Vet Care
  • The Difficulties of Selling Wellness Services