Dr. Philippe Moreau | Medi-Productions

Philippe Moreau

In This Episode

Different people absorb information differently, which can be a challenge when you’re trying to communicate a pet’s illness or condition. How might you be able to engage pet owners so that they’ll better understand the specifics of their pet’s health?

This week on the Veterinary Innovation Podcast, Shawn and Ivan chat with Dr. Philippe Moreau, PDG of Medi-Productions, about engaging pet owners with video content, how to get the most use out of content resources to optimize investment, and the advantages of being acquired.

Dr. Moreau recommends To Sell Is Human: The Surprising Truth About Moving Others by Daniel Pink and The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t by Robert Sutton

Topics Covered

  • The Utility of Video Content Within a Veterinary Clinic
  • Using Video Content as a Visual Aid During Consultation
  • Optimizing Content for Different Applications