Tina Wiseman | MWI Animal Health


In This Episode

Pet compliance can be a challenge, especially taken with the perceived cost of veterinary care. How can the use of a subscription model not only ensure better compliance but make care more affordable?

This week on the Veterinary Innovation Podcast, Shawn and Ivan welcome Tina Wiseman, the Vice President of Product Strategy of MWI Animal Health, for a discussion about leveraging technology for practice enablement and client engagement, how subscription plans can increase interest in products and services, and one of the biggest barriers to vet clinics offering a subscription model.

Ms. Wiseman recommends The Unicorn Project: A Novel About Developers, Digital Disruption, and Thriving in the Age of Data by Gene Kim and Essentialism: The Disciplined Pursuit of Less by Greg McKeown.

Topics Covered

  • Higher Compliance Through Communication
  • How Subscription Plans Create Interest in Products and Services
  • Streamlining the Sale of Preventive Care Plans