In This Episode
Veterinary examinations, while necessary, can be very stressful for pets, and their anxiety may cause them to lash out at veterinary professionals. What if there were a way to distract them so that they could be examined without becoming anxious?
This week on the Veterinary Innovation Podcast, Shawn and Ivan speak with Karla Engel, a Senior Partner at Pet Pawse, about the creation and development of a product that seeks to reduce anxiety in dogs by engaging them in a much more pleasant – and tasty – activity.
Ms. Engel recommends Outliers: The Story of Success by Malcolm Gladwell.
- Developing and Patenting a Product
- Pivoting into the Veterinary Space
- Running a Business With a Small Team