Dr. Andrew Ciccolini | Serenity Vet
In This Episode
Clinics are facing a new challenge: fewer overflowing schedules, tighter margins, and relief staffing models that no longer make financial sense. Relief platforms still rely on high transaction fees, manual scheduling, scattered communications, and unpredictable invoicing — all while clinics are under pressure to reduce costs and optimize revenue per appointment.
In this episode of the Veterinary Innovation Podcast, Shawn Wilkie and Dr. Ivan Zak sit down with Dr. Andrew Ciccolini, the co-founder of Serenity Vet, to discuss a fundamentally different approach: subscription-based relief management.
Instead of charging 20% per shift, Serenity Vet lets clinics bring their trusted relief veterinarians under one digital roof, consolidating scheduling, payments, tax tracking, and invoicing for a flat monthly fee. For clinics, this means lower costs, less administrative drag, and far more visibility into performance.
Beyond simple management, the conversation dives into how clinics can use AI predictability tools and the Average Check Transaction (ACT) metric to evaluate relief veterinarians based on the value they generate, not just their availability. Whether you are an independent owner or part of a large consolidator, this episode offers a roadmap for modernizing relief work in a business environment that rewards efficiency, transparency, and clinical output.
Topics Discussed:
- Subscription-Based Relief Management
- Metrics for Evaluating Relief Vet Productivity
- Demand Shifts & Marketing’s New Role in Veterinary Medicine
- Reducing Administrative Burden for Clinics & Relief Vets